VOSS Brand Values & Stategy

Voss‘s brand values rest upon three core principles:

  • Purity

  • Luxury

  • Design

Purity harkens back to Voss‘s pristine artesian source in Southern Norway producing
naturally pure water, free of sodium, low in minerals. Luxury is a result of Voss‘s
exclusivity stemming from the fact that Voss is served exclusively on the tables of the
finest restaurant and lounges in the rooms of the most luxurious hotels and beachside at the trendiest resorts around the world. It is important to point out that Voss‘s exclusivity is potentially compromised by the Red retail launch. The final value of Voss‘s three tier strategy is design. As mentioned earlier Voss‘s bottle was designed to be iconic embodying the brand. Continue reading




Spring water is derived from an underground formation from which water flows naturally towards the surface of the earth. Purified water is water that has been produced by distillation, deionization, reverse osmosis, or other suitable processes. Mineral water is water naturally containing no less than 250 parts per million total dissolved solids (TDS) and which keeps this level at a relative constant. Natural sparkling water is water that, after treatment, and possible exposure to carbon dioxide, contains the same amount of carbon dioxide that it had as it emerged from the source. Well water is water from a hold boarded, drilled, or otherwise constructed in the ground, which taps the water aquifer. Continue reading

VOSS Story


How was the VOSS brand born?

Voss Artesian Water from Norway got started by two Norwegian buddies who mutually shared an interest in a naturally fresh, pure h2o. They both grew up in Norway, and then split their educational/professional life at college age. Christopher Harlem studied at University of San-Francisco, while Ole Christian Sandberg stayed in Norway and pursued his entrepreneurial efforts. Whenever Ole came to visit Christopher in San Francisco or Christopher returned to Norway, the first thing Christopher requested was Norwegian water. It was then that they knew they wanted to share Norway fresh water with the rest of the world “VOSS”. Continue reading

Welcome to VOSS Water World

Welcome to Voss Water World

VOSS is a Norwegian bottled water company that produces one of the world’s purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. Ole and Christopher, VOSS’ founder and Head of U.S. Operations, had matched the purity of Norwegian water with a breakthrough, iconic bottle design, and VOSS was born. Norway is a small country, its pristine environment produces some of the best spring and artesian water sources on Earth, and most Norwegians see it as a national benefit to live off this pure tasting drinking water. Ole and Christopher knew instinctively that bottling pure Norwegian artesian water would be a big hit with discerning consumers around the world.